Peloton Campaign
Objective
Gain more awareness to Peloton and expand their target audience
Problem/challenge
Mend Peloton’s negative media presence after being under fire the past three years
Opportunity
Capitalizing off of the mental health benefit of Peloton, create a strategic partnership with Better Help
Insight
Consumers prefer brands that prioritize mental health awareness
Concept statement
Dare to heal with Peloton
Concepts
#1 In-person events
#2 Partnership with Better Help
#3 Influencer Partnerships
#4 Public Chalkboards
Other project components
