Avatar Experiential Campaign
Objective
Gain more awareness to the release of Avatar - The Way of Water on Disney Plus — through experiential executions
Problem/challenge
Differentiate Disney Plus’s experiential strategy against it’s competitors
Opportunity
Create an experiential event partnering with a non profit organization
Insight
Millennials still have FOMO and crave experiences
They want brands to care as much as they do, and show it
They love to do things as a whole family
Concepts
#1 OOH Ads
#2 Socials
#3 Nonprofit Partnership
#4 Aquarium takeover
Other project components
