Macy’s Campaign
Objective
Reinvent and modernize Macy's as a brand through strategic recommendations aimed to expand our target market and improve our brand reputation
Problem/challenge
Emphasize the legacy of Macy’s and increase their popularity among Gen Z after being outperformed by their competitors
Opportunity
Although the market for brick-and-mortar chains is shrinking, surviving through the pandemic means that as its competitors fold, Macy’s has a chance to pick up a larger market share as the customers bounce back from the pandemic.
Lean into the younger audiences as they take up more and more of the shopping consumer base by emphasizing the variety of exclusive brands that Macy's offers
Big Idea
Find Your Magic
Concepts
#1 Subscription Based Model
#2 Influencer partnerships
#3 Pop-up shop
Other project components
