Dunkin’ Campaign

Objective

Elevate Dunkin’s Frozen Coffee profile.

Problem/challenge

Dunkin’ wants to differentiate themselves in the Frozen Coffee segment in order to boost sales. They currently lack awareness and sales compared to competitors.

Opportunity

Dunkin’ can grow awareness and sales of their Frozen Coffee by taking advantage of key Gen Z trends and motivations.

Insight

Gen Z romanticizes the little things in life, like getting their afternoon treat/pick-me-up

Strategy

Utilize social media platforms and OOH executions to emphasize that Dunkin’ is willing to meet each customer’s needs. Romanticize their Frozen Coffee purchase.

Big Idea

Jammin’ with Dunkin’: What does Gen-Z love just as much as Dunkin’ coffee? Music. Many big brands have Spotify accounts with large followings that allow customers to become more connected with the brand.

Our idea is to create playlists that correspond to specific moods or occasions that would fit well with Dunkin’s Frozen Coffee.

Concepts

Spotify Ads

Out of Home Billboards

Social Media Posts on Instagram & TikTok