HMSC Campaign
Objective
Create an inclusive environment for a wide range of audiences & Design an exceptional experience for onsite visitors
Problem/challenge
Create a campaign for Harvard Museums of Science and Culture to increase awareness and drive more visitors to visit
Opportunity
Make HMSC a favorite bonding activity where families can learn and spend quality time together.
Insight
Parents rely on museums to provide their children with a safe and memorable learning experience that they can’t get within the classroom.
Concept statement
Dedicated to Discover
Concepts
#1 Paid media
#2 Social Media Posts
#3 OOH
#4 Banner
Other project components
