Lululemon Adventurer Backpack Campaign

Objective

Gain more attraction to Lululemon accessories

Problem/challenge

Attract more attention to Lululemon’s bags & accessories

Opportunity

Emphasize their core values while advertising Lululemon’s accessories

Insight

Lululemon’s customer-base has a passion for travelling & adventure

Concept statement

The Lululemon Adventurer Backpack, designed with your trip in mind.

Concepts

#1 Story Board for Commercial

#2 Print Ads

#3 Commercial