Garnier Campaign

Objective

Gain more awareness to Garnier’s haircare products

Problem/challenge

Put an emphasis on Garnier’s environmental initiatives

Opportunity

Garnier can form new long-term relationships with this target audience by raising awareness on its green beauty and sustainability efforts.

Insight

Customers like supporting brands to stand for environmental initiatives.

Concept statement

Care for yourself, care for the earth

Concepts

#1 TikTok

#2 Instagram

#3 Twitter conversation