Volcom Campaign
Objective
Create a new advertising campaign for Volcom that will expand their brand awareness and target market, while maintaining their brand vision & values
Problem/challenge
Volcom lost their spark within the fashion community
Opportunity
New market segments and new niches provide business and product line expansion opportunities
Prioritizing their female customers/expand it
Influencer marketing
Insight
Not enough clothing brands show their support for women
Concept statement
Volcom for women in rebellion
Concepts
#1 Graffiti Wall (OOH)
#2 Video Ads
#3 Instagram campaigns
#4 TikTok Challenge
Other project components
